Einfühlung

Consciously sharing the closet

Einfühlung is German for empathy, and the whole company is built around this concept. Empathy is expressed by the choice of eco-friendly and low impact materials and manufacturing, as well as in the brand’s philosophy of sharing clothes with your community, regardless of their gender.

When Flavia Carbonetti, the mind behind this brand, came to us to ask for a collaboration, we did not hesitate for a second. We at Danda are passionate supporters of ethical businesses, and we share the same focus on empathy and sustainability.

The logo and its expression

Flavia came to us so that we could help her develop a visual identity. We started by creating the logo, which became a key element of the brand's personality. We wanted a logo that was infused with Einfühlung's ideas of empathy and kinship, and nothing represents those values better than family.

The image of two lions standing back to back is an old emblem of the Carbonetti Family and we decided to adapt it to represent the brand.

In choosing the typography, we took inspiration from Flavia's timeless designs, and created a style that cannot be easily associated with a specific era, but slightly suggests traditional craftsmanship.

We wanted to use the business cards to further develop the brand's identity, playing with the colours of their first collection, as well as with the repetitions of the word "Einfühlung", which equals the number of items in that first collection.