Disho

Sharing your favourite dishes, searching the perfect meal

We wanted to create an App that combined the sharing mindset of social media with food. With this in mind, we designed Disho, a platform that allows users to share, rate and find recipes that fit their taste and dietary needs.

We named this platform “Disho”, which is an alteration of the word “dish”, with an added final ‘O’, characteristic of the Italian language. The logo reminds us of the three key elements of this app: cooking, photographing and sharing.

Building a strong brand

Aside from the conceptualisation of the App, we developed a strong brand that can work consistently across various platforms.

To better fit the digital world of Apps, we designed a minimalist logo that is simple and easy to remember. For the colours, we choose bright and modern tones that reminds us of the natural beauty of fresh fruits and vegetables.

Finally, we wrote a comprehensive guide on how to better use the brand on all the different digital and printed media.

Click, search & cook

After the logo, we started working on the design of the App. We wanted a simple and intuitive system, to allow better users interactions and maximise the platform’s potential.

We carefully selected what types of information are more important for the users, so that we could prioritise their presence and make the navigation as smooth and fluid as possible. Going deeper in the content, more specific details would appear, such as the ingredients list, allergens and so on.

Our other focus was to maximise the customisation, to better adapt to the individual taste, culinary preferences and ingredients options. We achieved this via the use of user-generated cookbooks, which allow the user to easily group and catalogue a personal library of recipes.

Finally, we created a system of user reviews that allows the community to provide feedback, assess the various dishes and help improve the content of the App.

Setting up a consistent communication

An App would never reach a wide audience without an effective communication plan that conveys the messages behind the brand, its values and energy. The communication strategy set up for “Disho” looks at the culinary world for inspiration, using a playful and friendly tone to radiate the sense of conviviality and community that comes from sharing food with others.